Making Sustainable Products Accessible: The Vision of Kikgerm Founder Divya Arora
In a world increasingly aware of the environmental impact of consumerism, the demand for sustainable products is growing. However, these products often come with a higher price tag, making them inaccessible to many. Divya Arora, the founder of Kikgerm, is on a mission to change this. She believes that sustainable products should not be a luxury, but a choice available to everyone. In this article, we delve into her vision and how she plans to make it a reality.
The Vision of Divya Arora
Divya Arora, a passionate environmentalist and entrepreneur, founded Kikgerm with a clear vision in mind. She wanted to create a platform where consumers could easily access affordable, high-quality sustainable products. She believes that everyone should have the opportunity to make environmentally friendly choices, regardless of their income.
Making Sustainable Products Accessible
One of the main barriers to the widespread adoption of sustainable products is their cost. Often, these products are more expensive than their non-sustainable counterparts due to the higher production costs associated with sustainable materials and practices. However, Arora is determined to break down this barrier.
She is working on partnerships with manufacturers who share her vision of sustainability and are willing to produce high-quality products at a lower cost.
She is also exploring innovative business models that can help reduce the cost of sustainable products, such as direct-to-consumer sales that eliminate the need for middlemen.
Furthermore, she is advocating for policy changes that can make sustainable products more competitive, such as tax incentives for sustainable businesses.
Education and Awareness
Another crucial aspect of Arora’s vision is raising awareness about the importance of sustainability. She believes that consumers need to understand the environmental impact of their choices and the benefits of choosing sustainable products.
Through Kikgerm, she is planning to launch educational campaigns that highlight the environmental benefits of sustainable products.
She is also working on creating a community of like-minded individuals who can inspire and support each other in making sustainable choices.
Conclusion
Divya Arora’s vision of making sustainable products accessible to everyone is a bold and necessary step towards a more sustainable future. By breaking down the cost barrier and raising awareness about the importance of sustainability, she hopes to inspire a shift in consumer behavior. While the journey is challenging, her passion and determination are sure to make a significant impact.
